The Sackville’s renovation required a brand with the same clarity and confidence as its new interiors. The aim was a cleaner, sharper tone that could attract a more refined audience — English-pub warmth reworked for a contemporary, street-facing venue.

The system landed in that sweet spot between elevated and approachable, led by a refined wordmark and a considered photography direction that connected the front bar and the new sports bar with one cohesive voice.